2019 is shaping up to be one of the hottest years on record for Digital Marketing. With the rise and integration of new marketing paradigms, such as AR/VR and Voice Search Marketing; it is crucial for marketers to gain a better understanding of how these technologies work. In the past few years, companies have started experimenting and integrating new technologies into their digital workflow. In 2019, we at Innovade believe it is going to be a landmark year for many of these digital marketing trends to continue to evolve.

In 2018, the E-commerce sector saw a massive increase in mobile sales by up to 55%. Simultaneously, experts have determined that by the year 2022, purchases through a smartphone are set to account for up to $175.4 billion USD in retail sales. The E-commerce sector is facing a rapidly changing environment with shifting consumer tastes and higher expectations for the services provided.

As the digital world grows every day, the technology services of our future must be prepared to meet the increasing demands that come with web accessibility for the disabled. And this is for good reason. Accessibility started out as a way to help the disabled through the addition of physical structures to alleviate architectural barriers and take steps to help those suffering from impaired senses.  This ultimately means making sure your website is accessible for use by those who are vision, hearing or speech impaired.

In our high tech world of tablets, phones and other electronic devices, we are living in a time that is being defined by the quality content that companies put out. Everywhere you look, marketing is playing a part in getting your attention. From a simple blog post, down to the shirt and hat that someone may be wearing in their restaurant job, marketing is playing a critical part in how you perceive brands. When you walk by a local Starbucks, you may receive a notification on your phone, reminding you that a nice, warm coffee is just a block or two away. Or perhaps your favorite fitness app is reminding you that right now is a great time to get your daily exercise in.

Running into problems is inevitable. No organization is perfect 100% of the time, but maintaining an effective framework for problem solving is a key factor in the success of many companies. When you don’t have a solid framework or problem solving process established, companies risk running into issues is that are just not worth it to ignore.