Businesses need to know who they are in order to be able to connect with their audiences. We help determine each the essence of each business and build branding around that unique product or service. Our goal is to connect your products or services with audiences that can benefit from them.
Strategy & Design
As creative, storytellers, and brand builders, we believe that the design process is a collaboration that fuses our creative strengths with our client’s in-depth understanding, to produce communications that bring brands to life.
Phase I: Strategy & Research
Because great design starts by understanding your problems, we begin by asking questions. Our questions are designed to understand your business to a greater degree. We work to fully grasp your self-image, goals, audience, project parameters and desired outcomes. We research your intended audiences, and study the competition. We define the design problems and discover strategies for solving those problems effectively and memorably.
Phase II: Creative Exploration & Design Development
Here is where we begin to introduce intuitive thinking into our problem-solving process. Through creative thinking exercises and collaborative discourse, we will develop ideas to visually express your core message. Every choice, from layout and color to type size and style is made with your communication goals in mind. The stand-out ideas are chosen for development into initial concepts, and are further refined. We then present the initial concepts to you and work with you to turn these concepts into comprehensive design directions.
Phase III: Production Management & Implementation
All the planning in the world is wasted without proper execution. At this phase we focus on the details, ensuring that every element works to aid the communication goal of the project. We proof and refine the design, check, double-check, proof again, and prepare the design for final production. Then we proof your entire project once more, because we can’t be too careful.
Phase IV: Outcome Evaluation
Our work isn’t done after the project deliverables. We’ll want to know how it’s working. We’ll work with you to gather feedback, and evaluate not only how the process went, but also what the response has been from the target audiences.
Copyright © 2017 Innovade, Inc.