Marketing Automation

Grow your business with marketing campaigns that actually target your current clients and help attract new leads. By setting up targeted automation campaigns, we can connect with and convert your audience to get them to buy your products or services.

Our Approach

Marketing Strategy

The first thing we’ll do is develop a marketing plan and strategy that best fits your business. It will define the overall direction of your campaigns. We’ll do extensive research to determine the best audiences to target. We’ll then craft a content strategy to determine what your brand’s messaging should be. Finally, we’ll determine when your content should go out and how it will progress leads down your marketing funnel.

Lead Magnets

We’ll create a strategy to build your email list. This normally consists of developing lead magnets, or offers, that incentivize people to provide you with their email address in exchange for something of value. Examples of lead magnets include free guides, checklists, infographics, eBooks, and much more. We’ll work with you to develop a lead magnet to attract more leads for your business.

Website Call-to-Actions

On all of our websites, we implement call-to-actions to promote your lead magnets. This helps convert website visitors into email subscribers, which we’ll target with engaging emails. Typical website call-to-actions include floating headers, website pop-up forms, sidebar forms, and more.

Advertising Campaigns

The fastest way to grow your email list is to advertise your content and lead magnets. We’ll craft the right strategy that ensures your content is delivered to the right audience on the right platform for maximum effectiveness. We’ll funnel targeted traffic from our campaigns to an optimized landing page that direct people to opt-in to your email list.

Emails

Our creative team will design emails that reflect your business. The emails we develop will use best-practices for email deliverability, open rates, click-through-rates, and conversions. The content within your emails may include relevant blogs, case studies, upcoming events, and more.

List Maintenance

We perform routine list maintenance as it’s important to keep a healthy email list. Sometimes this requires removing unengaged subscribers from your email list. We’ll monitor your contact’s engagement on an ongoing basis to ensure that you have an engaged email list.

Reporting

We send weekly and monthly reports to breakdown and review overall performance. The main KPIs we look at are subscribers, open-rates, click-through rates, and conversions. We’ll review, analyze, and optimize to improve these results each month.

1212 668 N Coast Highway
Laguna Beach, CA 92652-5247

Terms of Use | Privacy Policy

Copyright © 2018 Innovade, Inc.